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Adidas Collaborates With The ISS To Examine Products In Space

Reportedly, Adidas is going beyond the boundaries of the Earth and aiming to the stars to exceed the limits of innovation. The apparel firm is launching a long-term collaboration with the ISS (International Space Station) U.S. National Laboratory. James Carnes—VP of Global Brand Strategy at Adidas—said, “The partnership was established due to the shared focus on novelty amid Adidas and the ISS and our joint perseverance to open source creation. The preliminary talks led to the thought of maximizing the exclusive lab features of the ISS, such as microgravity, for product research with our backdrop in human presentation for athletes.” The first stage of the corporation will aim at product innovation by examining products in microgravity. Microgravity refers to the condition wherein objects or people appear to be weightless, as reported by NASA.

During a cargo operation previously this year, Adidas delivered soccer balls to the ISS so as to do experiments in order to extend the perceptive of flight attributes beyond Earth. Christine Kretz—VP of Program and Partnerships of the ISS—said, “The exclusive conditions of space offer a suitable environment to find out the unknown. For instance, microgravity is the only state in which we can see specific experiments such as the behavior of a rotating soccer ball without disturbing airflow and outer supports holding it in place. Having power of certain variables facilitates us to carry out tests and gather insights that are not achievable on the Earth.

Recently, the ISS was in news as a startup launched red wine to the space station to age for 1 Year. There are some space-based businesses that are not about communications or Earth observation. For example, a European startup Space Cargo Unlimited aims on what operating in a microgravity environment can unchain for research and production. Of late, the company launched an extraordinary payload to the ISS—which included 12 bottles of wine. This wine is not for leisure-time for the astronauts aboard the ISS; rather, it is a part of a trail that will investigate how the aging process for wine is impacted by a microgravity environment.

Manuel Conyers
Contributing Author At News Magazine 24

Manuel is a former Project Assistant at an admired Astrophysics Institute. He has studied M. Sc. in Particle and Astrophysics and past experience of 4 Years there. Manuel looks after the science domain and manages articles and blogs for our organization. In free time, he prefers to attend conferences and workshops on various scientific research and studies. Manuel is brilliant with his aptitude and logical skills.

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